I’ve been[happily] married my entire adult life, thus I have had a partner to keep me company most of the time. I met my husband when I was thirteen years old and we married when I was nineteen. While this was the best decision I have ever made, hands down (most days). It always amazes me at the courage it takes for single people to try new things, explore new environments.
Though some people may enjoy the freedom that comes with singleness, I believe that we all have a deep desire for a companion. Generally, we have a better life experience and quality of life when we can share our memories. After all it’s no fun going to the local bar to talk about your own personal experiences that no one else can relate. That’s the joy of having another person to share your memories so that you can reminisce and laugh together.
This makes me wonder why more businesses don’t tap into the power of two. I enjoy trying new things and experiencing new environments. Truth be told, if someone invites me to try something new, no matter how excited I am about it, I am more apt to follow through if I have someone to go with me, and share in the new experience. The main reason is that doing it alone put me in a situation where I feel vulnerable, and well, who likes that feeling. Whether it is my husband or a girlfriend, having someone to come along that I know, puts me at ease. It makes sense to me that if you want new business; you would develop a marketing campaign that will enable the power of two to work at its best. The easiest ways to do this is the all familiar and big hit, by one get one.
From a religious view-point it seems that some religions and places of worship are really good at recognizing the power of two. It’s not rocket science, according to the bible, when the “big flood came” the animals boarded the ark “two by two”. I attended an interfaith workshop back in the fall, and one religious institution, which is growing rapidly in the United States, totally gets this concept. They tell people to “come as you are, bring a friend”. “Everyone is welcome to visit our service and see what it is all about”. What about other religions and religious institutions?
I have invited lots of “unchurched” and even “churched” people to church. Time after time, they show interest and want to come. It is clear that there is some intrigue, a wish, longing for the community that often comes with church. However, I’m sure the thought of going to church can also be paralyzing. After all, many American churches are filled with judgmental people who are quite frankly scary. As someone who grew up in the American church, I don’t even like “church shopping” for the same reason. There are just so many unknowns, that it is often easier to, “oversleep” or come up with some other lame excuse that we are so good at creating.
So why don’t we consider how one can be a bridge for people? Create a concept of our business or religion that can offer a tiny piece of our experience so that it isn’t so overwhelming. Allowing others who aren’t familiar with our customs, (the ones that we are familiar with) to get a glimpse and “try it on”. Create a level playing field for everyone. Perhaps, we all need to do is attempt to look through the lens of someone who has just been introduced to our concept. Are we overwhelming or welcoming.